As Neil Strauss puts it, "the true art of writing is in the revising." First draft you start with a clay (the first draft) and in the second pass, you revise, sculpting the clay, attempting to edit through an ideal reader's eyes.
First wrote bad code that works, then fix what's wrong with it.
1. Make it work.
2. Make it work *right*.
3. Make it work fast.
(4. Make it work right again…)Still haven't found a good way to convince them.