Well, it's complicated, but I'd agree with a below poster that it seems like the "implementation" of these practices tends towards limiting opportunities for females to mate outside of their designated partners. This includes:
1. Physically isolating females from males.
2. Conditioning females so they won't seek these opportunities.
In combination, these factors seem to taboo any discussion of sex at all in mixed male/female company. It seems our standards for what is "family friendly" grows out of these taboos. You'll notice that in exclusively male company discussing sex is generally much less taboo.
With the obviously problematic morality aside, this does seem like the most effective approach to assuring paternity, particularly in small, low-tech, tribal groups.
Edit: There's also the need to limit sexual violence, which also seems to be a factor in tabooing discussion of sex in mixed company.