But I'm interested in your startup anyway. :)
edit: in fairness, there are many types of meditation beyond zen.
The - excuse me - postmodern gobbledygook of some schools are is what has turned me off meditation again and again.
I'd love to follow a rationalist, scientific school of meditation that has mind improvement as a goal.
I think it's also important not to throw away the baby with the bath water; just because the techniques are explained in an archaic language and seemingly inseparable from a traditionalist cultural tradition, doesn't mean they do not produce results. Still probably a good idea to start with something easily approachable so you can start to discern what's effective and what's just cultural cargo culting.
Why not? People train at the gym to better themselves (and thus enlarge their ego). Why should meditation be any different?