So yeah, for a while it was only uber eats but they didn't maintain that lead without those subsidies that were (apparently) a net positive for consumers
Ok, and what if it was the investors who were paying for it?
VC funded startups have been a very successful method of transferring wealth from rich investors to consumers.
Supermarkets can't do that because they have a significant marginal cost for each good sold/given away. They can't afford to give away milk to 10 million people to get 500k of them to pay for something else. So the market distortion effects are much more limited in the case of physical goods.
Like, MS aren’t going to come out and say “we want to bury gitlab”, even if that was the intended goal. there’s always going to be some vague brand building excuse to hide behind.
(I don’t think this is the case for GitHub, but to illustrate the point)