It identifies passengers that are not price sensitive. Price sensitive customers are subsidized in all airlines by overcharging customers that are not price sensitive (e.g. business class).
Very few companies have the analytics maturity to use A/B testing in production to prove your hand-waving assertion without the effect failing sensitivity checks. And by very few, I point to the ones that hire economists and eocnonetricians en masse as having an inkling and trying to work this out in the ad tech space.
As the saying goes, what is asserted without evidence, can be dismissed without evidence. You rag on people for doing "qualitative handwaving" and "armchair speculation", yet you make the claim of "There is no way an adblocker accurately identifies price sensitivity" with nothing but "qualitative handwaving" and "armchair speculation".
>Is that enough justification to pend off eventual discrimination lawsuits? I personally doubt it.
Obviously nothing can fend off "eventual discrimination lawsuits", because anyone can sue for any reason. That said, I find it really a reach to say that discriminating based on ad-blocker status would be construed as discrimination against a protected class in a court of law.
> Very few companies have the analytics maturity to use A/B testing in production to prove your hand-waving assertion without the effect failing sensitivity checks.
Right, that's why I said it was plausible, not that it was a rigorously proven theory.
Perhaps they are banking on this information becoming public knowledge, so it can become a signal? :)
Recently Wizz bought new Airbus 321 neo jets and operate quite cost competitive flights to Spanish islands, so we decided to put up with their crap for the time being.
The point isn't (just) to avoid air travel, also to avoid those shitty Ryanair/WizzAir/Easyjet seats/travels ;)
I used to travel between Amsterdam and Lyon, the KLM flight was so much better than Easyjet, in every respect. I didn't have a lot of money, but that splurge on KLM was worth it.
Also, business and holiday travel where I'd seek the easiest wins in terms of just not flying.