https://www.cpecn.com/news/aspire-completes-worlds-largest-c...
> Aspire Food Group announced that it has completed construction of its alternative protein manufacturing facility, making London, Ont. home to the world’s largest cricket production facility. Aspire’s new plant will reportedly produce 9,000 metric tons of crickets every year for human and pet consumption. That’s about two billion insects to be distributed annually across Canada and throughout the United States. Aspire also reports that it already has orders for the next two years … showcases four first-of-a-kind newly developed technologies; an automated storage retrieval system (ASRS), a new type of HVAC system, a 5G IoT network and an AI solution that’s been recognized by UNESCO.
There are existing additives to products in-market today. Before buying your favorite snack, read the ingredients list of packaged food products.
If a celebrity's legacy is leveraged to endorse questionable products, is that effectively the retirement of that celebrity as product endorser?
Prediction: just like with anything controversial (like GMOs in Europe, etc etc), it'll be labeled in a way that obfuscates the actual ingredient as not to jeopardize the all-important profits.
First hit on google: https://chapul.com/blogs/chapul-bars-latest-news/what-happen...
"What happens when Western food marketers blend novel food items, such as insect protein, with more commonly accepted ingredients? A recent study suggests that may be an effective strategy."