- making sure your business model is viable
- involving employees in the software development process so they understand the user's perspective when developing the product
- paying people fairly
- helping employees structure work/life balance
- having clear and scoped value streams to prevent undue burden on the organization
- rigorously test business assumptions on an ongoing basis
- leading by example through being a decent human and treating others humanely
While information is power, secrets are not what makes a company valuable. Corporate espionage is trivial these days -- you can't stop people from talking. Nowadays, the best competitive advantage is execution. If you can execute well on the basics, you'll blow 95% of the competition out of the water because it takes a certain kind of person to cultivate talent. Your competition is only human, and they naturally want to cut corners, which is why they rely on mind games, or what some might call _sales_.
Still, it seems polite to answer your question about the effects of pumping up your team with info on upcoming partnerships, so I will despite the fact that I think you're coming at it from the wrong angle. Ask yourself why would they care about this information you're providing? If they do seem like they care, either:
- they stand to gain directly from this partnership or
- they're putting on a performance for social and political reasons or
- you hired employees who fail to reason properly, in which case you have bigger problems than their enthusiasm
If you want to provide more context without giving away too much info, please feel free to. Otherwise, I hope this answers your question.