Not a joke, i honestly dont know why people have been referencing NZ farm land....

> an American Internet forum dedicated to the discussion of online figures and communities it deems "lolcows" (people who can be "milked for laughs"). The targets of threads are often subject to doxing and other forms of organized group trolling, harassment, and stalking, including real-life harassment by users.

You know, funnily enough, not exactly in my regular browsing habits so im extremely sorry for not knowing.

> I'm assuming that's a joke

I’d say too lazy to google. Because I have never heard of them anywhere before, not exactly widespread outsides of some sites (but I googled them).

It's not a joke - it's a way to talk about things without being searchable or appearing on Google alerts. I see it all the time on various twitter threads discussing 'bad people'. Saying their name let's them find out you're saying it so they find a nickname or moniker to use instead.