Its clear Apple take privacy seriously, you only have to look at for example iOS privacy settings, all centralised in one place and granular.

Meanwhile, if they could, Facebook would embed a chip in you to collect every piece of biometric data about you, as well as recording and videoing the environment around you 24x7x365.

Google, well, we all know, Google will do whatever it takes to enable them to sell more ads on their platform. Nobody who takes their privacy seriously should have a Google account.

Apple's competitors have set the bar in the gutter, frankly.