The AI startup erasing call center worker accents
theguardian.com
theguardian.com
I have had some call center interactions with people (obviously in a different country) that passed me around their noisy call center round-robin, only to be hung up on...multiple times. I've had some that simply didn't have the authority or the answers I was looking for. It's frustrating. It's unfortunate that this has now been associated with accents. The issue here is unit economics.
Yes, I am one of the vilified that has asked a person in a call-center to "transfer me to an American center" out of frustration. The reason is because, if I get a place in America (identified by the accent) for an American company, I know 9 times outta 10, it's gonna be a dedicated call center ONLY for that company. Otherwise, I'm dealing with a massive call-center which probably has many client companies and could give a damn if one frustrated customer of one of their many clients can't find a resolution.
Point being, aside from language issues, I don't give a damn about the accent. I care about quality of services and actually getting things resolved in a timely manner.
Also: Shout out to Apple for having some of the best customer service in the game!
I wonder how The Guardian would react if e.g. the British were using AI when doing business in South America to trick the locals into thinking they were doing business with other locals. Would they also be accusing the locals of xenophobia?
This also isn't ethnic fraud. That would be someone who is say, Japanese claiming to be Indian, when they are in fact fully ethnically Japanese. Not once has someone claimed an ethnicity on a support call with me. Implied? Sure. I've heard people with heavy Indian accents tell me their name was Cindy, Sarah, James, etc, but this is only by implication.
If your core concern is the outsourcing of jobs, then you can easily ask "in what country are you located?"
To my girlfriend, she is basically incomprehensible. She cannot follow the tutorials without subtitles and I can tell she's finding it frustrating. I can zip through them at 1.5x speed while she's struggling to even understand the tutors voice which doesn't seem fair.
So instead of labelling this as racism, perhaps we should rather be thinking about this in terms of accessibility?
> We are committed to protecting the diverse voice identities of the world and their cultures.
> Our mission is to make lives better by expanding the horizons of what is possible with your voice.
Silicon Valley is becoming a parody of itself, funny to witness it from the outside. Let's see if it still exists in 2 years
Reminds me of a black mirror coming to life though.