Starlink didn't drop prices out of the goodness of their hearts.
They dropped prices because they had to. Why is debatable, but signs point to the network crumbling apart, causing them to lose customers.
It hasn't been able to scale to handle the customer load, even in rural areas: https://www.pcmag.com/news/starlinks-massive-growth-results-...
"Hundreds of miles south near Leonard, Texas, John Lawyer has encountered download rates on his Starlink dish that can dive as low as 1Mbps, especially during the evenings."
That's a town of 2,000, in a county of 35,000.
New customers are probably also put off by the signup costs and problems with "Dishy" - thermal shutdowns, a permanently attached cable for power/data, and being fairly fragile.