Apple is so powerful that millions of people are exited about ... wait for it .... an hour long informercial event. Man, that brand is something else. It's literally invaluable.
Plenty of companies hold announcements and whatnot, I hear. In fact people get excited for movie, tv, and game trailers (ads!!) to be released and go in person to discussion panels about upcoming products. It's wild out there!
Yes, I get excited about products that I may end up using 10+ hours per day. And it appears you get angered by people like me. Now tell me who is more irrational.