This creep has already happened. Hulu started free with ads and the paid tier was ad free and had more content. Now the base tier is paid AND has ads. Once the subscriber growth plateaus all the streaming services will look for was to keep revenue increasing. In swoop the advertisers with a big fat stack of cash and an evil smile.

Sure, maybe they all do add ads. I wouldn’t hesitate to cancel everything. I’m happy to pay money for service, but I’m also happy to cut ties with companies that actively disrespect my time.

There was never a time that basic cable was ad free.