We need to accept that the attention/surveillance economy is a natural outcome of high volume personalized markets. I did my undergraduate thesis on "Nash equilibria to predict consumer decision making under uncertainty" under Dr. Bruce Lister WELL before machine learning was even a core field of Computer Science.
People, individuals, you and me, demand increasing determinism from other stochastic humans so that we can better predict and manage our relationships with them. A corporation has the same instinct, so they are doing the reasonable thing and collecting data in order to predict the next state in the Markov Decision Process that is you.
Every major technology (and some non-technology) corporation either has built or is building a similar system to optimize you for their system. People have chosen by a HUGE MARGIN to join these systems because the non-hidden benefits outweigh the hidden risks. For the people that recognize the externalities some are pushing back (like these lawyers), but most people don't even know this is happening and honestly don't care because you get benefits from it.
The only thing shocking about this is that Larry said the quiet part out loud