A bit amusing to see the article and think "they really could have summed it up as "show, don't tell", aka the old sage writer's advice. :)
Some very good points made in the article, glad I read. I admit the personal instagram would be a huge turnoff for me since it shows ("shows") that there's not an expectation for work sphere and personal life sphere to be airgapped. Then again maybe that's the kind of person they're trying to filter out.