When a lot of people are paying for content, media companies look for ways to wring more money out of them. This degrades the quality of service and drives customers away.
When few people are paying for content, media companies look for ways to get paid. They become more open to offering discounted rates to platforms with new ideas, distribution models, etc. This improves the quality of service, and draws in more customers.
We fled from the sinking ship of cable to the HMS Streaming, like our parents fled the sinking ship of $20 CDs to the iTunes buffet. I'm excited to see what comes next - maybe a way to pay $5 per DRM-free downloadable episode? Sadly, it will probably be a painful decade until the winds of user experience finally change.