I feel like clicking the link and getting hit immediately with four tiers of subscription option from the Financial Times was a strong enough case in point that I scarcely needed to read the article itself.
It's high quality, financial news with a European perspective (vs the WSJ which is very US-centric). I assume they keep the prices high enough to support their operations without having to dilute their coverage for the mass market who will want their celebrity news, daily outrage fodder, censorship etc.