https://www.autoevolution.com/news/bmw-ix-with-an-autonomous...
It was a test EV with level two autonomy (driver is always in control) features that are currently in production vehicles. It sounds like the test driver's family was in the car as well.
I hope everyone is as well as can be. Having media attention like this focused on an apparent driving error must be terrible.
The autonomous driving label was probably on the car to comply with a German privacy law.