Hacker News Reader

You will probably quickly run into asks from customers about 'attribution modelling' concepts and multi touch attribution, you now probably created first touch attribution?

View on HN

I'm currently showing first touch but can add a section that depicts last touch too. It's just a question of presentation. It would take ~15 minutes to make the change.

Edit: Took 25 minutes but I pushed an update to the example report to highlight this point.

Nice! There are quite a few other ways that advanced marketers want to analyze this if you google for attribution modelling, but first and last touch is already a great start

Reply on news.ycombinator.com