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Now that you mentioned that, I remember World of Warcraft having a pandemic event that spurred some discussion in epidemiology circles.

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Zero Punctuation did a hilarious and informative video on this topic in one of his "Lets all laugh at an industry that never learns anything tee hee hee" series.

https://www.youtube.com/watch?v=EB3jOD2wjUc

Yup. There was also an economics paper by someone who abused the in game market (auction house).

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