I used to wonder why friends of mine would get gifts for things like graduating elementary school or even high school. I asked my father for something because I was graduating highschool on the honour roll, and he told me completely stoned faced "i am not going to reward you for things that you are just simply expected to do". That sticks with me 20 years later and I apply that to everything I do in life, especially work.
If you aren't succeeding, you are failing - and I was expected and taught to succeed by default.