I remember when Motherboard did a piece about this issue they interviewed a farmer. He basically said something along the lines of:

> I had no idea how any of this worked but I needed to get my tractor running so I got to Googling and figured it out.

Don't underestimate farmers. They might not be tech savvy in the traditional sense. But if you told them they needed to jailbreak their tractors to plant this season, they would figure it out.