About the design, yes all points taken. Actually we are programmers and tried to do as better job at design as we could. May be we need to get professional designer and I surely hope to generate enough business to be able to afford that.
You are right, we need to reword lot of content to express the exact message. I did 4-5 rounds of user-testing from usertesting.com and redesigned, but sure there is lot of room for improvement.
I think we need to do better job at explaining that we are not auction site and we are not trying to attract users who like auctions. Rather we are trying to attract people who like the price-negotiation and also Alibaba model. We tried to explain that in the demo video, but seems like we need to do better job.
Thanks for the feedback. This is what I love about hacker news. Very good and honest feedback.