What the hell? Why not give people some time to get their data out? I know one thing for sure, I'll never store my backups with either Backify or LiveDrive.
The software is "white-lable" by account settings, I.E. if you log into LiveDrive application with a Backify account, the branding will be Backify.
From what others have said, I'm inclined to agree with LiveDrive. We'll see what ultimately happens though.
This is speculation on my part, but it is probably because "No contract exists between [Backify's users] and Livedrive". If Backify's relationship with Livedrive ended badly, then Livedrive has no obligation to give people time to backup their already-backed-up data. Livedrive should do the right thing, but maybe they just don't care.
Honestly, how can LiveDrive justify such damaging actions on their part?
I suppose they either do not see themselves as a "Backup" provider or they don't want to risk being seen as trying to poach Backify's customers.