I was looking at vacation destinations recently, and considering taking a toddler, and Google searches for things like "Destination A vs Destination B" or "Destination A with toddlers" led to so much SEO junk. Ads for shiny e-books with regurgitated information, text that was clearly robot-generated, etc. Then adding "reddit" to the end of the searches does get you to helpful discussion from everyday people. Sure, you might have to read between the lines ("oh, this person seems unwilling to pay more than Motel 6 rates", "oh, this person seems like they might be afraid of black people", etc). Sure, the info might be out of date, or otherwise in need of verification. But you can quickly accumulate some useful ideas that the shinier SEO-optimized junk sites just don't seem to provide.