"Preventing theft while not punishing users is extremely hard. And so lots of banks and services take the easy route: forcing complicated passwords, OTP's, holds, "sitekeys", security questions, et cetera."

You will always be inconvenienced by security measures. All of the things you described is the company working "behind the scenes".

"tldr; these "security measures" absolutely suck and I can't wait for the service that comes along and says "we did the hard security work so you don't have to"."

The problem is that if you got your money stolen, like you wrote above, you expect the company to pay for it 100%. If security was reduced to the levels you are describing, more money would get stolen and the company would be liable. Why would any company want to take this risk?

For any company or bank dealing with money, image is everything. Customers will leave if they can't trust someone with their money. I know I would.

"This is a common marketing lie. This actually isn't trying to protect his parents. This is greatly inconveniencing his parents in order to protect themselves in a cheaper fashion."

I would gladly start a company with less security if you sign a statement saying that my company isn't liable for any money stolen because of the inconvenience of higher security.