> But Apple can adopt RCS—the modern industry standard—for these threads instead.
Ah, yes, the “industry standard” which relies on proprietary extensions made by Google which are only implemented in one of Google’s applications, and whose carrier adoption figures are based on Google hosting the servers.
RCS is better, but don’t oversell this as more than Google’s attempt to pressure Apple into helping them recover from repeated self-inflicted damage. If they hadn’t screwed up their messaging strategy so many times since the 2000s nobody would care about iMessage. We could be using an open cross-platform system if they hadn’t killed that concept trying to force people to use Google+.