Everyone is familiar with their graveyard of failed messaging applications (along with their graveyard of products generally).
When I had an android phone, I tried RCS with someone else on Android. It never worked. I'm sure it's improved, but as the common theme of this story goes, Google blew their chance.
I also don't trust google to abide by the "standard" they've created. Their track record is abysmal. I don't want to use yet another messaging service that they've built. I don't trust it to exist in the future, receive support and updates, and for it to be maintained. If google abandons it that means the telecoms are stuck holding the bag and when we demand even more from the next iteration of messaging apps, RCS will go the way SMS has today.
This is nothing more than Google reaping the results of their own failures. It's a shame they squandered the opportunity over the last 15 years to develop a cohesive messaging app strategy across their products, but its their shame and now they have to pay the price.
In a last ditch effort they're trying to throw all the blame on Apple who was able to innovate and launch a successful messaging service years ago. Apple recognized that SMS could be improved, and they improved it. They didn't wait for anyone and they recognize the importance of continued support - a quality Google does not seem to foster.
Google had their chance over and over again but they blew it over and over again. I don't care about the little things RCS adds, message bubbles, delivery confirmation etc. These may be nice additions but they truly don't make a large difference. If an Android phone wants to send a high quality image, video etc they can share a link. That's good enough for me.
Google failed, miserably and publicly. This latest campaign is just embarrassing for them.