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You can have multiple lists in Google Maps and the Maps can show those lists together on the UI. I have "Favorites", "Want to Go" among other lists with different pins (including colors).

Disc: Googler but nowhere close to the Maps team.

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Thanks, I think I didn't write that clearly. I do have multiple custom lists, and as far as I can tell there are five categories: Want to go, Favorites, Travel plans, Starred Places and custom. Each of these presents differently, but if you have multiple custom options (I have a dozen or so) there is no distinction between them, at least available on web that I can find. They are all turquoise pins.

I will also readily admit that I may be a marginal case here, but Apple's more subtle treatment serves obsessive pinners like me without cluttering the map.

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