The book traces the historical development of the concept of whiteness from early Britain, where the Irish were considered non-white as a means to "other" and impoverish them, to pre-revolution Haiti, where people of mixed race could attain certificates of Whiteness that would grant them the same rights and privileges as non-mixed French people.
Those are just two of the anecdotes I remember from the book. It's really worth a read if you're into the whole "race as a social construct" thing, since it digs into the mechanics of how that social construct was created.