I think the other issue is that the book being a bit too factual and multifaceted doesn't go well with the opinionated audience.
I think the other issue is that the book being a bit too factual and multifaceted doesn't go well with the opinionated audience.
And I'll admit: I'm detecting (both in Gruber's post and in the discussion here) an awful lot of simple anger at Isaacson coming out as needless nitpicking (c.f "He mispelled OS X!" above. Seriously?).
Isaacson had a chance to uncover what made Steve Jobs tick. To understand how Jobs made the company that made the iPhone, the iPad, the Mac, and put giant footprints on the PC, music, filmmaking, and telecom industries. Instead we got armchair psychology and a rehash of "he's demanding to the point of being unbearable but he usually makes good calls." Why could Steve Jobs create Apple and not anybody else? He's not the only visionary in Silicon Valley and certainly not the only asshole. So why, with unprecedented access to Jobs and everyone he's worked with, could Isaacson not tell us anything new?
Maybe if you think Jobs wasn't anything special, just a fortunate narcissist, you'd be satisfied with the book. Obviously he'd be nothing without people, like Woz, Hertzfield, Tribble, Tevanian, Ive, Catmull, Lasseter, and many others who did incredible work that he could never do himself. But even that perspective leaves the question of why so many geniuses did their best work when they worked with Jobs.
Isaacson doesn't even address how Jobs learned how to run companies. I'd argue that the pivotal moment for this occurs during the NeXT days, covered by Isaacson only superficially. But NeXT is clearly the turning point of Jobs' career. Everything he did up till and including NeXT ended in flames. But after, it's success after success. How then did he finally manage to not alienate everybody and go down in a blaze of glory? How did he hang onto his team from NeXT use them to remake Apple? Not to mention Isaacson failed to understand that how NeXT's system became the foundation of everything important Apple has done since (OS X and iOS are both direct descendants of NeXT's OS).
Nor do we learn about how he worked with any of his trusted lieutenants besides Ive, like Tim Cook, Avie Tevanian, Phil Schiller, or Scott Forstall. We don't even get a sense of why they stuck by him or bought into his vision. We get some insight into the Woz relationship, but still not why they succeeded when others failed.
Isaacson had the chance to tell the story of a remarkable life in business, but he demurred. Judged against the life it chronicles, Isaacson's book is a failure.
And you are asking for too much in the rest of your comment - give me a break. Has anyone ever succeeded in duplicating someone great by copying what the person originally did? Isn't it all about originality, opportunity, luck and other intangible stuff? If I were to ask why did Einstein "get" theory of relativity and not someone else - what would be the answer to that kind of question? How would you even begin to answer it? It's ridiculous - no offense though.
And I guess you forgot that Jobs emphasized "intuition" over rationalism several times in the book. Are you now going to ask Isaacson missed asking him "how to have intuition" or "how to be at the right place at the right time"?
You aren't going to get those sort of answers - if you did, and if that sort of thing was actually useful, everyone would be Steve Jobs and everyone could be Einstein. Life and achievements are not imitable as much as you would like to think so.
For a biography the book does a decent job - if you are asking for something entirely different from a biography it's hardly the author's fault.
IF the book had presented all sides, say, quoted Steve, and then Bill Atkinson and Andy Hertzfeld on an issue and then gotten Woz's or Raskin's opinion of who was right, and Steve, Bill and Andy disagreed in what they said, and the reader was given the opportunity to decide for themselves what the truth was... then that would be "presenting all sides." However, I can not think of a single incident where Isaacson quoted more than one person, and in most cases he just asserts that Steve is lying.
The truth is, there is no "Reality Distortion Field". The term itself is a joke. The claim that Steve can get away with lying is a piece of propaganda that has ben perpetuated for decades by Apple haters. (and they have to, because the people who hate Apple are jealous because Apple produces better products, they can't really bash Apple for being better, so they have to resort to smears.)
I've paid close attention, and in every case of Steve Jobs saying something that people claimed was a lie, I've yet to find one where he publicly tells a flat out lie. He's been wrong in his opinions, but that's quite different than lying.
For instance, he was quoted as saying that "people don't read anymore"... haters claim this means that he claimed Apple would never make a kindle competitor, but that's not what he said. He identified a core problem that the kindle, and later Apple, were trying to solve. That's not a lie-- people don't read anymore, compared to how much they used to read in the past.
People lying about Steve Jobs-- as Isaacson does-- does not change the facts about what Steve Jobs said and did.
I know that's the strategy. For decades haters have been lying about the PARC visit, and claiming that Apple "Stole" from PARC. They simply ignore the fact that Apple got a license agreement from Xerox, paid Xerox in pre-IPO Apple shares, and that the whole thing was on the up and up. They feel that if they just repeat this lie, over and over, and in every context, even when places where it isn't relevant, they win every argument. In fact, it has gotten to the point where some apple haters really are completely ignorant-- they've just heard the lie that Apple stole the GUI from Xerox (impossible since there was no GUI at Xerox at the time, in fact) enough time that they think they can repeat it and not be held accountable. Here on Hacker News, one actually said to me "Its widely accepted that Apple stole the GUI from Xerox, why do you even bother disputing this fact?" .... when it is not a fact at all.
Now these same people are spreading the lie that Google is Open while Apple is closed. Truth: Both Apple and Google release the operating system as open source, and both Apple and Google keep as closed source the application layer where their proprietary apps live. For Apple, that's the UI, for google that's the Google Apps. The Lie: Touch screens have existed for years before the iPhone: The truth: Multi-touch is a new, non-obvious, and very innovative invention.
You can't change reality be repeating a bunch of lies over and over and over and over and over.... but you can make a lot of uninformed people believe it. And that's the goal.
Unfortunately, Isaacson's book perpetrates many of these lies, despite having access to the sources of truth.
I don't think Isaacson is an Apple hater... I just think that he felt there was more profits for himself by feeding the myth of Steve Jobs, rather than biographying the real Steve Jobs.
Edit: Whoops. Bill Gates was "claiming", not "flaming"!
Edit: And if you really need proof of a single lie, here is a fairly baldfaced one: http://imgur.com/DsBxN
>they've just heard the lie that Apple stole the GUI from Xerox (impossible since there was no GUI at Xerox at the time, in fact)
The Apple haters also seem to uploading fake videos of a old Xerox GUI on Youtube! /sarcasm
http://www.youtube.com/watch?v=AYlYSzMqGR8
http://www.youtube.com/watch?v=Cn4vC80Pv6Q&feature=relat...
> Both Apple and Google release the operating system as open source, and both Apple and Google keep as closed source the application layer where their proprietary apps live. For Apple, that's the UI, for google that's the Google Apps
Sorry, Google Apps is not an application layer, however you wish it would be.
From there, they started their own GUI metaphor.
I like the part in the video, when the guy inserts this big magnetic storage :D
As for Apple, the kernel is open source, but the whole Cocoa layer is closed. As for Android everything must be open, apart from the Google applications. Or not?
I have always thought Xerox had a GUI at the time and didn't know I was being misled.
Someone help with more info or references on this?