> What do you mean by "the Blender treatment"?
On top of the other answers: a much more friendly UI. Blender used to have a horrendously steep learning curve because the UI was just alien and ignored most agree-upon convention used by other 2D and 3D packages.
Not the case anymore, Blender is much more user-friendly and beginner-friendly.
The huge amount on online video tutorial also helps tremendously.