Malcolm Gladwell constantly makes up shit so I don’t see why this would be any different.
The sort of thing he’s getting flak for here is right up that alley… preaches about how working from home is terrible but forces his colleagues to adjust to his desire to not work from an office.
10K hours part is good example where people just jump on him for making this bullshit theory about anyone becoming expert by putting mindless 10,000 hours in any skill one wanted to acquire. But reading that book I never got impression that it is some kind of magic.
What I find most funny is that a lot of people who find MG fraud can easily get hoodwinked with some other person/place/technology/thing if they just happen to like it.