If they're aiming for a London Review of Books kind of space that makes sense - LRB is decidedly left wing if pretty heterodox and broad-minded - but for the political commentary space I would have thought the Spectator already covered a contrarian conservative perspective fairly well. But then I guess I'm not in their target market.
[Edit: I see they have got Toby Young on their editorial board. Definitely Conservative (as well as conservative), then.]