This is just a part of the world of impersonal mass production. Make everything the same. I sometimes wonder if electronics would benefit more from the world of welding and construction where the maker often leaves their personal mark somewhere on the finished product. Many hands went into the construction of a tablet but each is almost identical and has almost no hints as to its origin or the mood of the assembly line worker on that particular day or whether the sun was shining while it was on the delivery plane as it was landing. Companies often talk about 'brand identification' and 'personalization' but is it any closer to reality than the coat of fingerprint remover?