How do you sell your product to customers if you aren't able to pitch it in ten minutes?
How do you sell your product to customers if you aren't able to pitch it in ten minutes?
So yes, I think a 10 minute presentation of any more or less novel/disruptive product is going to be largely a lie. Disruption is a complex process with a ton of important details.
It is why as an entrepreneur you learn to use cacthphrases, all the current buzzwords that can please the investors' ears more than you actually talk about what you are building.
You are talking about click decisions, not purchase ones. There's no evidence ads can affect consumers' purchasing behavior, in fact quite the opposite.
Do you have something to back up the idea that the ad industry doesn't affect purchasing behavior? Seems like a $837 billion industry must manage to accomplish something.
https://www.statista.com/statistics/236943/global-advertisin...
[1] https://sparktoro.com/blog/what-if-performance-advertising-i...
But if you're incoherent and awkward in your first ten minutes they'll probably have no issue saying no and walking away.