> I know, it may sound ridiculous but what about charging customers the _actual_ price of the phone?
You can! Nothing stopping you from buying, say, the latest iPhone at retail price without the postpaid subsidies.
The law also requires that carriers unlock any locked phones after the postpaid contract period is up (if customer actually paid it off): https://www.fcc.gov/general/cell-phone-unlocking
If you're suggesting that we restrict rights to optionally buy/sell subsidized phones and pay them off over a 12-month period, I can't get behind that. Let the people choose which financial model they want. No need to restrict postpaid programs just because people don't like the idea of locking during payback periods.