Having been on the receiving end of some physical and social/psychological bullying, I think maybe we've gone astray by suppressing the former in favor of the latter. The times I got into fights I was left bruised and humbled, but in all but one case I was able to bury the hatchet with those people. The rumor spreading is different. With social bullying there's no sense of finality after a fight, no reconciliation or resolution. I've gotten and made apologies after fights, but never after social bullying.