Demographics. I define my audience as "creative teenagers" (I didn't pick them, they picked me). Roblox is mostly focused on the playing side, while I still focus on the making side. Maybe Minecraft is closer to my userbase.

It's very hard to get into the "mainstream" media or sites when you have a product focused towards teenagers. Unless it's about "this company raised X" or "This company is doing X revenue".

I have around 1K weekly active users. Technically these are 'unique logins', so people who come back after registering. Definitely not in a PMF stage yet, since my retention numbers are really depressing :'(.