Step 0: Someone has a good idea and builds a solid product around it.
Step 1: BigCo sees the new growth budding out of the software landscape.
Step 2a: BigCo buys the new property, refuses to take risks with their new acquisition, and eventually shutters it when it stops printing money.
Step 2b: BigCo sues the new entrant into the ground.
Step 2c: BigCo launches a competitor/fork, gains market share by operating it at a loss, then shutters it when it fails to turn a profit.
Step 3: Innovation is stifled, start over.