Side note about MITs marketing... The original paper [0] was published by 5 authors. 3 from Stanford, 1 from MIT, and 1 from Autodesk.
I find MITs aggressive marketing pretty off-putting. Any discovery related to MIT _always_ has MIT in the headline, even if their involvement was secondary. It's annoying and makes me feel like MIT cares more about optics than good research. If I'm not alone in this belief, MIT will erode their brand by doing so. They certainly have for me.