I haven't read it in ~10 years but I think it's even more relevant, poignant, and hilarious today as it was then since we're just seeing more and more of his predictions about consumerism and self-image come to life.
But I totally agree that it just gets more and more relevant and poignant. And completely hilarious. I think that part of the book (and his writing in general0 is undersold. Some of the passages are amusing because of their literary references and wordplay, some are laugh-out-loud funny, the type of stuff that you'll have to read back to someone else immediately because of the extreme mirth you just experienced reading it.
> A Wallace reader gets the impression of being in a room with a very talkative and brilliant uncle or cousin who, just when he's about to push it too far, to try our patience with too much detail, has the good sense to throw in a good lowbrow joke.
Incredibly prescient.