> Actually, this strategy works for google. Google enters these markets and then kills it for any possible future competitors. In the short run, it's a loss, in the long run, you nullify new possible competitors.
They're no longer in the market. Now others are also slow to enter the market, in this case video game streaming as a service, and it's good for Google? This new product market isn't a core competency for Google and only tangentially fits into their wider portfolio. This 5D chess is quite the take.
How about this instead? Google isn't a great product company. The work of making a product good isn't the same as the work of solving the engineering challenges to launch a product. Google overwhelmingly enjoys and excels at the latter, not the constant iteration and polish and listening to stakeholders of the former.
Edit:
To expand on this a little. Stadia no doubt received a lot of buyin internally from engineers because of the technical challenges. Keeping latency low, potentially hardware level challenges to running / rendering the games at scale and optimizing for costs, etc. I bet many promotions were given for the various contributions.
Now that it's launched, the not so fun work that won't get much recognition due to Google's culture, but is important:
- Iterate on the user experience
- Iterate on performance: latency, frame rates, streaming quality. Potentially add support for higher resolutions, etc..
- Fix bugs, keep it running
- Work with video game publishers, large and small, on licensing agreements. Since Stadia only has a small market share, Google has to go to them. This isn't a position Google likes to be in.
- Work with video game developers on the SDK or other technical challenges. Answer their questions. Get their buyin. Support them during development. This isn't a position Google likes to be in.
The last two points are interesting. When was the last time, outside of an acquisition (YouTube, Android both acquired), Google actually built a successful platform? This is what Stadia needed to be.