At this very moment, the person trending highest across all social media is a sex trafficker hawking his self improvement remote mentorship thing to insecure young men. His basic tactic is to say blatantly misogynistic things to get eyeballs.
I saw youtube's new shorts feature and clicked on it out of curiousity. It gave me a couple funny cat videos and some cooking content copied from tik tok... but after that it was just a doomscroll of the guy I'm talking about above, Prager University, etc.
Youtube has like 2 decades of data on what videos I watch, and it's definitely not that shit, but yet it's clear their algorithm is optimizing to put that in front of my eyes.