This is the perpetual moral hazard that we constantly see at all big tech firms. These firms promised fantastical profit margins, but only on the condition of scaling at very low cost. What doesn't scale at very low cost? Customer service. That's why you're all so awful at it.
And don't come back with your satisfaction metrics from customers you haven't screwed. Your job is to do right by the customers who aren't convenient for you. Just like it's an insurance company's job to pay out to the tiny minority of claimants. It doesn't matter one bit if the company has a great web site or API that everyone loves. The true moral nature of your company is revealed by how you treat the customers who need you to do right by them.