That's a fair point.

I think another perspective is that this is a case of businesses chasing (or being forced to chase) endless 'growth'.

Facebook is likely optimising to increase engagement and revenue.

But in my humble opinion the Facebook of the early 2000s was close to perfect in terms of use. Obviously leaving the product the same wasn't going to drive that revenue and make the careers of all the employees.

I wish Facebook remained as the platform I could jump on a couple of times a week to see what distant friends and my Grandma was up to. For a while they somehow managed to have just the right balance where it seemed like everyone on the planet would eventually sign up.

It felt like this was a huge step forward in how the world communicated.

Logging onto Facebook in 2022 is a cesspit of flashy videos and clickbait posts. What a disappointment.