But I don't want any content recommendations. I don't like the idea of infinite channels and endless content to flood my skull. I use Instagram to keep up with what friends and family are doing. I just want to see the content my friends put up. Not the things they like, not similar accounts, not similar industries, not hot topics. And when I've caught up, I want to see the previous content, not unrelated accounts and promotions.

I work in travel content and on my work account I want to see the content of my clients and prospective clients I've chosen to follow (to see the work they're selecting or which videographers they're using), but instead it pushes everything else on me.

More than ever, these apps are about consuming content - ever increasing amounts of it. I seriously resent that.