Everyone does the color-rays thing first, because that's the easy part. At the heart of his
vision are several non-trivial, unsolved problems. Most of these are still non-trivial & unsolved. Instead of clearly identifying & expanding upon these problems, one-by-one, & posting a bounty, he blames his programmers. The man does not like programmers.
It is ridiculous. Going by the "Computer Lib" book, and when it was published, it's obvious that Ted knows enough about how computers work, and has had more than enough time to write the thing all by himself--if his only problems were programming ones.
In a way, I am glad he failed. A Google-scale Google is bad enough. Adding a Google-scale Elsevier into the mix is not a plus.