Yup. These days the move to the 80386 is associated with the shift to virtual memory, paging, process isolation, etc. But in 1985, for most customers, all of these features were secondary considerations. (The mainstream PC operating systems would not exploit them for half a decade or more.)

The killer feature was the flat 32-bit addressing. Data structures could be more than 64 KB without special (complicated and slow) handling. Large programs didn't have to be unnaturally segmented. A pressing issue at the time, when a typical full-screen colour bitmap was larger than 64 KB, and GUIs were becoming prominent.