I don’t think it’s a trick at all, it’s actually much worse than being kicked out of a public square. Making YouTube videos or Tweets or Facebook posts can be your job and facilitate your entire form of income. You spend 10 years cultivating a following and if you say or do the wrong thing, you don’t just lose the public square, you basically get fired. Yea you can try to diversify but the average person doesn’t do this, they build something somewhere specific. These platforms are tremendously important, both for speech and for peoples livelihoods. Banning people and the appeals should be much more of a delicate process than currently. Right now these moderators are akin to police departments with no court system. One day we will enact laws that force companies of certain sizes to have an appeal process, or in some way dedicate resources to accurate appeals, or maybe just force companies to keep records of the ban and give users the right to sue for mistakes, similar to workers have for with employers. We almost need an entirely new public court system to manage that process so the burden isn’t on companies or users. I don’t have the answers but at some point consumer rights will be needed to stop abuse or lethargy in moderation of important decisions.